Local SEO The Key To Success

Making Your Website Work For Your Business

The benefit of local seo is that you are picking the keywords that local people are using to search the web; rather than keywords that are tremendous on the other side of the world but of limited use in your market.  First let us take a look at the World Wide Web as it is developing.

The World Wide Web is a developing phenomenon that in a marketing sense is moving into phase two.  In phase one a business produced a website for no other reason than to have a website address they could put on stationery, business cards and the side of trucks.  The main source of customer enquiries remained Yellow Pages. 

There was no reason to market the website because until now it was never the main source of customer enquiry. 

Today that has all changed as more than 50% of people carry out a Google, or some other search engine, search as the first step when searching for goods and services in their local area.  To illustrate this fact how often have you heard the response to a question be: “I’ll Google it.”

Welcome to phase two in the development of the internet – Today more people carry out their search for goods and services by internet than by Yellow Pages and the gap is widening daily.  As a seo consultant we are often told by clients that the number of calls they receive via Yellow Pages and local press is in decline; in some cases in rapid decline.

The way a business is searched on the internet is very different to the way it was searched in Yellow Pages.  Gone are the days when you had an unfair advantage based upon alphabetical listing in the phone book.  Also gone are the days when potential clients would browse the ads.  They do an internet search because it is fast and suits their busy lifestyle.

Search engine surveys have shown that internet searchers have a set of unique habits as follows:

Ø  68% of searchers never search beyond page 1.

Ø  22% of searchers never search beyond page 2.

Ø  9.5% of searchers never search beyond page 3.

Ø  0.5% of searchers will search page 4 and beyond.

If your website listing is not in the top 30 listings in the major search engines it is not working for you and you need seo services to make your website work for you.

These statistics indicate that from today forward the benefits of alphabetical listing are finished.  Search engine listing is based upon authority sites.  Your business name can start with Z and you can be listed above the A’s providing your website is seen as a greater authority site than theirs.

Otec Performance Marketing is equipped to carry out local seo and develop a plan to move your website from where it is now to a position that will give you the opportunity to cash in on the vast amount of internet searches for your business.

How much does all this cost?  Is a common question we are asked and it is difficult to answer because one client is a small local business, another is a multi national corporation.  The amount of work involved can be vastly different to achieve the same result.  What we can say is that we are yet to meet the business that cannot afford our services.  In most instances our local seo service can halve your advertising budget while doubling the number of new clients that contact your business.

Use the contact us form on this website and we can call you back and discuss your needs.  In our line of business all clients are different and are treated as individuals.  There is no one size fits all approach.

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